0 Preface
This year's concrete enterprises really feel the advent of winter, although it is still in the hot season, but the industry practitioners and the operators of concrete enterprises feel the winter atmosphere in their hearts. Because this year's industry market is facing a sharp decline in the volume of concrete business, a sharp decline in information prices, and it is difficult to collect receivables. There are few new start-up projects. Faced with the serious overcapacity of the market, there are few monks and porridges. In order to grab the market, many enterprises, in addition to using low-price bidding to compete, have taken the initiative to borrow money from construction units to obtain projects, such as a state-owned enterprise purchased. In order to seize business, the company borrowed 3 million yuan in disguised form to the construction unit, in addition, it also provided concrete to the basement roof. Intense competition not only brings negative effects to the industry, but also brings difficulties to the normal operation of enterprises. Throughout the industry market, there are many concrete enterprises whose monthly sales volume is less than 10,000 cubic meters. In the era of thin competition, how to ensure the normal development of enterprises? Therefore, the author, as a concrete person in the industry, talks about personal views for the reference of colleagues only.
1. Understand oneself correctly and have a definite aim
In view of the current situation of the industry, combined with the actual situation of their own enterprises, put their own position, how to make a good positioning for the development of enterprises. Many economists and entrepreneurs always feel that this winter will not be too long. They will soon have spring blossoms. They are looking forward to business opportunities coming soon and scooping up another bucket. I think: the dream is very full, the reality is very skeletal. As an industry with serious overcapacity, it has to undergo a round of shuffling. Although nobody wants to see this round of shuffling, it has to face the reality. In the investigation, many concrete operators are worried and confused about the future. Some enterprise land is leased. Now it is due. Is it leased or not? Rent to sign a new contract, technology and equipment, always need to invest a lot. No rent, the whole family so many people to do, change industry do not understand, entanglement. Some of the early-built Concrete stations are not qualified for environmental protection. If we want to redesign them, we need to carry out drastic technological transformation. The whole station needs to invest more than 10 million yuan according to the requirements. With so much investment, how many years can we return the cost according to the current market? Most business operators are still waiting and waiting for miracles. In fact, each concrete operator, their own positioning, their own competitive advantage in the region? Can we survive? Only when we first know ourselves can we have a definite aim. Don't always take chances, make meaningless sacrifices, get ready as soon as possible, and plan for the future.
2 Opportunities can't last forever, strength is forever.
Looking at China's wealth list, the top ten entrepreneurs are changing every year. Careful observation shows that one third of the bosses develop by relationship, one third of entrepreneurs develop by chance, and one third of entrepreneurs develop by strength. The same is true of the concrete industry. In the past, the business relied on the leadership to take over the business, and the leader commanded remotely. Business was done. Businessmen did not want it. With the leadership's shelter, not only the price was good, but also the payment was fast. So a gust of wind hired the leader and the leader's family members to do marketing. In fact, everyone knows it in their hearts. So there are many people who make mistakes in the construction of the system. It's not realistic to find a leader to pick up business now, but a few are not excluded. Concrete enterprises must rectify their own business ideas, relying on opportunities and relationships can not last long, only by their own strength to occupy the market. As a concrete enterprise, what are the necessary conditions for its own strength? The author believes that: first, technical strength, without excellent technical level, it is impossible to compete with peers, without technical advantages, customers dare not easily cooperate with you; second, service capability, as our level of concrete enterprises, production service is crucial, how to efficiently and quickly do a good job of service, not only hardware equipment, but also software management team. No equipment, no good service, no good management team, still unable to meet customer needs; Third, the strength of funds, in the concrete material suppliers, advance capital is the eternal main body. The current situation of the industry can not be reversed in one or two years. There must be a cycle. Therefore, on the basis of strong financial strength, concrete enterprises can have a target.
3. Advanced technological innovation and competitive advantage in the market
In the current depressed market environment, the biggest advantage of concrete enterprises is that they are technologically advanced and cost controllable. With the development of the times, people's aesthetic concept is also constantly improving. Nowadays, special concrete, such as leveling color concrete, fair-faced concrete, pervious concrete, antique color concrete, high-strength self-compacting concrete and radiation-proof concrete, can not meet the design requirements without certain technical strength. Some traditional laboratory directors are always reluctant to innovate and like to live in peace, because they are afraid that innovation will not turn out to be a joke. In addition, the technological level is really limited and they are unable to start. There is also the idea of being a monk for one day and hitting a clock for one day, which satisfies the current situation. We often find in concrete enterprises that the proportion used by some enterprises three years ago is still unchanged, but now the material is no longer the material used three years ago. In technology, we must have the strength of "people without me, people with me superior" to base ourselves on the market.
